Cozii Proptech
UX/UI
The Cozii Proptech project aimed to rejuvenate the company's online presence, aligning the website's design and functionality with the innovative nature of their property management platform. As a junior UX designer, my role was to create a user-friendly website that improves customer engagement, increases user retention, and positions Cozii as a leader in the PropTech industry.
As a junior UX Designer, my journey with Cozii Proptech presented an opportunity to not only stretch my design capabilities but also to make a tangible impact on a growing startup's digital presence. The task was to revitalize Cozii's website to reflect the innovation of their property management platform and attract a broader user base.
Cozii's existing website was functional but lacked the modern edge and comprehensive user journey that customers have come to expect. Competing in the PropTech space meant the need for a design that was not just visually appealing but also intuitive and informative.
I kicked off the project with a deep dive into the PropTech industry, studying competitors and identifying trends. My approach combined stakeholder interviews, user surveys and most importantly landlord interviews, aiming to align business objectives with user needs. The key insights led to the creation of 2 separate archetypes that we could classify our users under
This archetype represents landlords who are highly tech-savvy and embrace digital tools to streamline their property management operations. They are constantly looking for innovative PropTech solutions to improve efficiency and automate tasks.
Main Challenges:
How the PropTech Website can address these challenges:
This archetype represents landlords who prefer a more hands-on approach to property management. They are actively involved in every aspect of their properties, from finding tenants to handling maintenance issues.
Main Challenges:
How the PropTech Website can address these challenges:
With a robust understanding of the landscape, I began creating the sitemap. I charted out multiple concepts, each focused on streamlining the content flow and simplifying the user journey. My aim was to create a scaffold that supported Cozii's content strategy and business goals while prioritizing user engagement.
Transitioning from paper to pixels, I used Figma to convert my low-fidelity wireframes into high-fidelity prototypes. This phase was iterative and collaborative. I engaged with the development team and stakeholders regularly, incorporating their feedback to refine the design. Each iteration brought clarity, enhancing usability and ensuring that the brand's voice remained strong and clear. This phase was iterative and collaborative. I engaged with the development team and stakeholders regularly, incorporating their feedback to refine the design. Each iteration brought clarity, enhancing usability and ensuring that the brand's voice remained strong and clear.
The final design delivered:
Prototype: Best viewed in fullscreen on laptop
This project was a significant step in my design career. It taught me the value of marrying data with design and the power of iterative development. I learned that good design is not just about how it looks but how it works and satisfies the needs of both the business and its users.
The Cozii Proptech case study is a testament to my growth as a UX designer. It showcases my ability to navigate complex design challenges and deliver solutions that drive business value and improve user experiences. I am eager to bring this same dedication and insight to new opportunities in the UX field.
The culmination of the Flow AR Glasses project is a suite of finely tuned features, each crafted to address specific needs identified through meticulous research and user testing. The final design is a testament to the project's core objective: to enhance the retail shopping experience through augmented reality. Here’s a snapshot of the key features brought to life:
The AR Glasses enhance the browsing experience by alerting shoppers to items that match their preferences and past search behaviors, simulating the feel of a curated personal shopping session. Also matching business needs by showing available promotions for desired customers.
Addressing the need for accessible information, this feature allows shoppers to view details like size, color, and price by simply looking at a product. It eliminates the wait for store assistance and enriches the decision-making process.
When users wishlist items online, these are highlighted by the AR Glasses in-store, making it effortless to locate desired products. This feature bridges the gap between online browsing and in-store purchasing, bringing a new level of convenience to the shopping experience.
In our fast-paced world, impulse buys are all too common. The Flow AR Glasses counteract this by providing a rundown of items the user has interacted with or plans to purchase, encouraging thoughtful spending and reducing buyer's remorse.
Are you looking for a UX designer who can blend innovative design with strategic business solutions?
